Brand Introduction - About Us

Brand Introduction

Fortune is one of four brands of Prinx Chengshan (Shandong) Tire Company who was founded in 1976. Fortune brand believes strength is the key, the key to overcome challenges on the road.

Fortune products are built for you and all the strong minds alike. With our ever-improving technologies, we devoted all we do in pushing the standards of tire solutions that make every journey matters. We forge ahead to accomplish things regarded as impossible, because we believe strong will is going to lead us to wherever we wish to be.

OUR VALUES

PROBLEM-SOLVING

Every problem hides an opportunity for growth. We approach problems from fresh perspectives, always go beyond a fixated mindset and are open to new ways of thinking for any possible solution.

SELF-CONTROL

Success never comes easily without a great deal of effort, and power is reflected by the ability to control it. We are driven by a vision in mind and find ways to keep going despite major setbacks, because persistence is the premise of progress.

PROGRESSIVE

Self-improvement is a never-ending journey, is our continuous quest for product advancement for achieving better and better results. We do it step by step, building up from a solid ground of knowledge, and strive to outperform previous versions of ourselves.

OUR VISION

Powering those strong minds to keep driving forward.

OUR MISSION

To deliver comprehensive and enduring high-quality tire solutions with strong problem-solving mindset and ever-improving technology.

INDUSTRY PIONEER

Fortune participated in the formulation of industry standards. Participated in the development of a number of ministerial and national scientific and technological plans. Involved in the formulation and revision of 20 national related industry standards, including rolling resistance measurement scheme and other nine promulgated and implemented standards.

TOP Class Tire Manufacturer

China's fifth largest domestic TBR manufacturer in 2016, Ranking 3rd in the field of replacement tire market

1st Radial Tire Production Line in China

Set up the first radial tire production line in China.

EU Class A Standard Products

Ultra-low rolling resistance of new energy electric vehicle reaches the European Union Class A standard.

First batch of Green life
cycle management

Among the First batch of green factories rated by Ministry of Industry and Information Technology (China)

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Brand Introduction

Company Overview